It was a biography of his father.
His father had passed away, and he had just taken over as President of the company his father had founded. He was updating the formal company history, and was putting together a new prospectus sort of thing. He hired me to write his father's story: about where he came from, what he had done. How he established this company and developed it into the strong business it had become. He wanted it professional, but not dry. He wanted it to show the struggles, and the humanity. He wanted it to show his father's life work.
He had given me stacks of information, and had lunch with me 4 times, where we discussed many different things, including rewriting the website and writing some advertising. I don't think he had realized how much personal information I had pulled out of him during those lunches about his father. It made the history personable, and moving. And, I know that, because I saw it on his face.
Give your friend my gratitude for the interest.
Best,
Veronica
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